Liquid Cloud builds its freebase line around soda flavours, handcrafted blends meant to taste like a refreshing fizzy drink in vapour form. This is the 12 mg/mL version, which is a higher strength for a freebase, so it's better matched to lower-power, tighter mouth-to-lung devices than a big sub-ohm kit, where 12 mg would be harsh in large clouds. At this strength the throat hit is firm, which suits someone who wants a stronger freebase hit on a modest device, or who's coming off a higher nicotine and prefers freebase to salts. The soda flavour idea sets it apart from the usual fruit and menthol lines. If you run a lower-power device and want a soda-style freebase with a decent hit, the 12 mg is the one. Lighter strengths in the same line step down from here.